Brad Nantz, CEO

At TPG, our commitment to clients and employees goes beyond the bottom line. In an industry facing massive consolidation, rising costs, and an ever-evolving economic landscape, we remain steadfast in our independence, ensuring that our decisions are guided by what is right for the people we serve.

In a wide-ranging interview, CEO Brad Nantz discusses concerns and challenges in today’s marketplace and how TPG is taking it all in stride.

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Investing in People
People are at the heart of everything we do. People are our biggest asset and largest budget line item. We seek to be an employer of choice and believe that great employees serve great customers who, in turn, share their experience with each other. For example, Seattle Business Magazine just named TPG’s Seattle Metro office the #1 best place to work among medium-sized companies. And in late 2024, our Portland Metro office took the #1 spot on The Oregonian’s “Top Workplaces” list, among mid-sized companies. These distinctions come from our investment in our teams.

Unlike big-box firms that overburden employees, we believe in maintaining manageable workloads so our people can deliver the highest level of service. Our teams’ knowledge and accomplishments differentiate us from other firms.

A Smarter, More Efficient Business Model 
In an era of shifting workplace dynamics, we have adapted to maximize efficiency and reduce expenses. Four years ago, our office needs looked different, but today, our hybrid work approach allows us to scale effectively. With dedicated finance, legal, marketing, recruiting, IT, and HR teams all in-house, we have reached critical mass, giving us the flexibility to focus on our clients rather than unnecessary overhead.

At the same time, we continue to explore high-return mergers and acquisitions to expand our reach while maintaining our core values. We built our organization with the customers’ needs in mind. We are now uniquely suited to help employers with a full suite of benefit, retirement, and commercial insurance solutions and we assist individuals with everything from personal lines coverage through financial planning and wealth management.

Helping Clients Navigate a Challenging Market
Employers are feeling the pressure of rising healthcare, home, auto, property, and liability costs and this trend is expected to continue for the next couple of years. The healthcare trend remains in the high single digits, making cost-containment strategies more crucial than ever. Employers and individuals rely on us to implement innovative benefits programs, manage prescription drug plans, and find sustainable solutions to escalating expenses.

Balancing Technology with the Human Element
Technology is transforming the insurance industry, and we are embracing it. Through our investment in BrokerTech Ventures [an innovation and accelerator platform in insurtech], we leverage emerging technologies to enhance efficiency, accuracy, and the customer experience. This focus allows us to automate redundant tasks that then free our people up to do what they do best – that is, spend time with our clients.

But technology alone is not the answer. The human element is critically important, maybe more than ever. We have institutional knowledge, we are massively curious, and we’re always looking for new ways of doing business.

Committed to the Future
We prioritize reinvesting in our employees, sharing profits, and giving back to the community, because it’s the right thing to do. Success isn’t just about numbers – it’s about the impact we make on our clients, our teams, and the industries we serve. As we continue to evolve, our unwavering focus remains on doing what’s right, every step of the way.

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Interested in connecting with Brad? Contact him at bnantz@tpgrp.com.

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