The Partners Group is officially founded! Kerr and Cruikshank merged Kerr Insurance and Kerr–Cruickshank into what is known today as The Partners Group (TPG), aligning their skill sets around their strengths and what they liked to do best. Cruickshank says, “Bruce was the relationship builder, and I was the day-to-day leader.” Creating The Partners Group also represented a business strategy that broadened our client base to employers outside of the healthcare niche. Our experience serving the insurance needs of healthcare employers gave us the experience needed to excel in serving employer needs of any industry. As TPG grew and expanded, there was a lot of discovery and intent about what it means to be a “partner” and how TPG could live out its brand and build a strong culture that gives back to both employees and our community.